We moved to Toronto Canada in 2015 after completing a fifteen month beauty program at Louis Riel’s Arts & Technology Centre. I had three cosmetic formulas complete with cosmetic notification numbers, TM branded and ready for distribution. I moved to Toronto to gain hands-on salon experience and learn from top salon brands and professional in Canada. These fertile grounds enabled me to experience hair, products and beauty tips that would further help me define Sheena’s brand message and strategy.
My style and our brand philosophy align with nature and the sophistication of simplicity. I now teach salon and beauty professionals in the GTA Sheena’s haircare product and methods. Beauty professionals that study curly haircare and styling reach out to me for product and training. To incorporate our brand philosophy, now over ten years old, back into the tapestry that is curly hair knowledge and practices is a complete honour.
Sheena’s greatest success is meeting your curly hair expectations at home and in salon.
The Art and Science of Accomplishing goals on a budget.
I was a natural athlete growing up on Canada’s west coast surrounded by nature. It wasn’t a difficult transition school sports to fitness and nutrition in college then an eight year personal training career. Finally reaching the apex of my athletic abilities I preformed in fitness and figure competitions and continued my education at The Canadian School of Natural Nutrition. I wondered after all this athletic achievement would I continue on this path to becoming a Doctor of Nutrition.
After achieving my goal
I took some time to imagine my future professionally. By this time I already had twelve years of school, work experience and competitive athletic achievement under my belt. I was ‘net positive’ with savings because I worked and played within my respective career.
Moral of this story! Explore options within your chosen field of study. Become a minor or major expert and reach the apex of each goal you set out to accomplish one step at a time.
What ever you choose to do give yourself time, have fun and make money while you do it!
On October 6 2014 I visited Toronto Ontario for the first time to study Sassoon style and technique. After completing my certificate with Vidal Sassoon I returned three months later to live and work in the city under Sassoon stylist. I worked and apprenticed under Canadas top stylist and colour technicians for several two year until I was ready to peruse my own business full time. Making it my number one priority to offer a quality product and simple methods to salon professionals who care for curls. My greatest success is meeting this industry of professionals and educated consumer with knowledge and quality products that work at home and in salon.
Above, Sassoon stylist and educators showcase classic and creative looks. So pure. No frills no gimmick – Vidal Sassoon.
Above I use Sassoon classic technique, Round Graduation to basically eliminate a weight line. For a super soft and airy finish best suited for this client. I love the precision of Sassoon cuts. The use of hard and/or soft lines to define shapes and movement is genius.
Above, is my attempt to correct a cut intended to be an angular bob. The client wanted to soften a dramatic, jagged angle and transition into a more traditional one length bob. This corrective cut produced a gradual one length bob with a soft weight line in the nape. I used Sassoon lines with Graduation to blend and sculpt the shape.
I am a stylist with specialized certification and knowledge of cosmeticformulation.
My professional career continues to develop and grow with me. Now with over a decade of experience in the beauty industry Im honoured to be able to give something back. A portion of every sale, from product or service, I make is gifted back into the community for the professional growth and entrepreneurial development of others. As I continue to strive to meet my personal and professional goals I’m committed to having that ‘net positive’ effect on my community.
Salons and beauty professionals looking to practice curly hair methods that celebrate beauty &diversity of hair, reach out to me for training. Sheena’s Hair Care users are thrilled at the quality and results achieved in salon and at home.
Sheena’s Hair Care products are a unique point of interests and conversation in salon. Encouraging hair discussion around education and style that boost retail sales.
I’m Sheena, I manage the cosmetic research and development process at Sheena’s Hair Care. I have industry experience in salon and several years developing a production for the beauty industry. Sheena’s Hair Care products were born in Canada’s province of B.C where we make and manufacture our treatment based hair care formulas to this day. As the executive brand account manager for Sheena’s – my duties include marketing, sales and distribution. For info or to purchase product visit sheenashaircare.com. If you wish to learn more about our marketing and sales initiatives please Contact Me.
In my opinion good hair is healthy hair and Sheena’s brand and products work to improve the manageability and condition of curly hair. The foundation of healthy hair starts at the scalp, roots and strands of your hair. To achieve “Good Hair” one must understand its inherent nature and properties. Sheena’s approach to hair and style is simple, holistic and organic.
What does Couture say about Fashion say about Culture?: I enjoyed these wonderfully coordinated expressions of fashion and opinion at 2017 Grammies. I was inspired to share. These three in my opinion describe American Culture most accurately.
BALLS / TALANT / INSANITY. ~ American Fashion makes a Statement!
This line incorporates the science of hair and over a decade of personal and professional use in salon. Sheena’s Hair Care products are available in participating salon locations across Canada and recommend by stylist who care for curly hair. Sheena’s approach to hair is care first style after to maintain the integrity and quality of your hair. Sheena’s Hair Care offers three formulas Hydrate, Nourish and Strengthen. These formulas work to condition, cleanse and fortify your strands using natures best ingredients. I personally guarantee my clients satisfaction. If you are not happy with your purchase you may return it for a full refund.
The Blow Dry Set: Get quality and style in less time. A salon that understands the properties of the scalp and hair can help you get the look. We recommend using a salon that practices healthy hair management, utilizing tools and methods that maintain the integrity of your hair. Consult with your stylist to get the details on how to wash & blow dry in salon and at home. Watch a quick video tutorial on Wash & Blow dry styling.
My approach to hair is care first style after. Using hot tools with a light weight heat protectant, like eufora’s Beautifying Serum, offers style and healthy hair benefits. In the before and after image below mannequin hair gets a wash & blow dry style. I use beautifying serum and a bore bristle brush to smooth and shine the hair. I recommend Sheena’s Strengthening treatment after heat use or texture bending to fortify strands and reduce the appearance damage .
Quick tip: blow-dry hair only 92% to avoid static and fly aways. Allow hair to air dry 8% then set with a flexible hold hair spray to finish.
Above limp dull hair comes to life and maximize volume.
Above before and after. I used a twist curl set to minimize volume and accentuate curl definition.
Quick tip: After setting twist curls diffuse to dry and set. Once hair is dry you may separate individual twist curl to desired volume.
In the image below we work toward healthy looking hair with a cut that reduces split ends, adds volume and shape. I take a Sassoon classic approach to correct uneven lengths and damage.
Playing with texture
Above I create shapes with minimal product and styling tools for an effortless finish.
My Style Inspiration
CUT. COLOUR. STYLE. (below image are before and after)
Below adding round layers to lift and volumize. (below image before and after)
The mens taper, shear over comb ~A traditional approach to the cut. A barbering technique used to gradually fade and shape both men and women’s hair. Images below feature my early work and knack for cutting mens hair. I use the tools in my kit to customize and finish the look.
Hello Bloggers! This was an interesting topic for me, posted by my hair crush Chime Edwards @ chimeedwards.com. I ask the question “Are their do’s and dont’s for kinky coily hair?”
My Question to Chime and other experienced naturals. Should their be a standard for new naturals? What are the staple style options? What is the formula?
My experience in class: A girl in beauty class embraces her natural hair. She is now one of two rocking natural texture. The other is ME*. I’v been natural for four years and offer her tips on style and care when she asks. Her hair is damaged and often looks un-kept. Sacrificing “good hair”(healthy hair) for length she sits in class with picks and styling tools jammed in her hair.. It seems inappropriate. I admire her car-free approach but Im mildly offended. Am i being silly?
Any thoughts or suggestions on this? …please leave your comments below.