Hello! I’m your stylist Ama-Sheena and founder of Sheena’s Hair Care products. I have industry experience in salon and several years formulating Sheena’s cosmetics in the lab. I’m the executive brand account manager for Sheena’s – my duties include marketing, sales and distribution. To purchase product visit shopsheenas.com If you wish to learn more about our marketing and sales initiatives please Contact Me.

In my opinion good hair is healthy hair. The qualities of healthy hair are bounce, body and brilliance. To achieve “Good Hair” one must understand its inherent nature and properties. My approach to hair and style is simple, holistic and organic.

A few examples of holistic & organic style.

Just be. ~Your perfect “imperfections” in plain sight. This may be your most natural defence. Embrace it* and keep those in your circle who do too.
Work it! Use bold accessories and natural texture ~ It’s your true nature.
When its real, Go all the way! Have fun with accessories and make-up. Style is limitless~

If you’re a salon owner, stylist or curly hair enthusiast and wish to learn more about curly hair products and methods please contact Me.

Art. Culture. Beauty. Entertainment + This years Grammy Awards 2017 ~Sheena Style


Meet ~Benjamin Clementine.


My Musical Icons impact culture. The way a meteor would impact Earth.


Mississippi GD -Nina Simone.

Plays to these nice polite people. Glad they’re in attendance.

“What power from below” – Klaus Nomi

The Cold Song


 My NO NO’s

Hokey Hip Hop. Grammy’s 2017. So sad:( +tear.




Say what! Metallica not Metal?

Gaga’s, Not Metal… SHE’S A LIVE-WIRE!!!! ~Great performance!


Adel was good too…* Big beautiful voice*


GRAMMY’S 2017 – Beyonce Supreme Being.


Ivy be like “what!”… ~Love her!

~Loved Ivy’s two piece!

What Does Couture say about fashion say about Culture?: I enjoyed these wonderfully free opinions expressed through fashion. These three in my opinion describe american culture very accurately. equal parts: Balls / Music / Insanity.  ~I love them all!

Posted by – People. Just JaredRefinery29.



…A Video Journal.


Fresh Dressed Couture

“Fresh Dressed” trailer (2015)



Sheena’s Salon Review. Why Nourish?!$

Why Nourish

Sheena's Nourish


Salon training w/Nourish

Relocating to Toronto ON in 2014 with my cosmetic formulas complete. Apprenticing under top salon professionals at Vidal Sassoon and curly hair Master stylist Trudie Mulalu at Curlbar salon + Achieving my hairstyling license brings my love for hair full circle. My personal style reflects the beauty of nature and sophistication of simplicity. I teach salon and beauty professionals in the GTA and downtown Toronto Sheena’s curly hair products & methods. Salons and beauty professionals that practice diversity reach out to me for training, to incorporate curly style and products with confidence to new and existing clientele.

On October 6 2014 i moved to Toronto to study Sassoon style and technique. I worked and apprenticed under Sassoon stylist and colour technicians. Ten months later i decided to peruse my business full time. Making Sheena’s Hair Care my number one priority. My goal is to offer a quality product and salon experience to curly textures. My greatest success is meeting this industry of professionals and the educated consumer with skill and open mind and great advice.

Sassoon AchademySassoon Academy Sassoon AcademyIMG_5160

Above, Sassoon stylist and educators showcase classic and creative looks. So pure. No frills no gimmick – Vidal Sassoon.

VS Round GraduationVS Round GraduationVS Round Graduation.

Above I use Sassoon classic technique, Round Graduation to basically eliminate a weight line. For a super soft and airy finish best suited for this client. I love the precision of Sassoon cuts. The use of hard and/or soft lines to define shapes and movement is genius.

VS Classic bob w/graduation. prep.VS classic bob w/ graduation.

Above, is my attempt to correct a cut intended to be an angular bob. The client wanted to soften a dramatic, jagged angle and transition into a more traditional one length bob. This corrective cut produced a gradual one length bob with a soft weight line in the nape. I used Sassoon lines with  Graduation to blend and sculpt the shape.

Sassoon AcademySheenas booklet pg 7IMG_5508

I am a stylist with specialized certification and knowledge of cosmetic formula for curly hair.

Four years in cosmetic formulation and laboratory development now incorporates fifteen months of beauty school and two years in salon training under industry professionals. I continue to strive to meet my personal and professional goals.

Today I’m passionate about Sheena’s because its helped me understand my hair and texture. With continued education and experience I’m able to share my knowledge of product and methods that work. My goal is to offer product and healthy hair management tips that encourage curly hair practice at home and in salon. Without the use of chemicals or heat and suitable for all curl textures.

ME2Photo on 2013-08-18 at 15.11loveSHC

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Image result for salon education imagesI teach product &methods to salon and beauty professionals in the GTA and downtown Toronto area. Salons and beauty professionals looking to practice curly hair methods and celebrate that diversity in hair reach out to me for training. Sheena’s users are thrilled at the quality and results accomplished in salon and at home.

Sheena’s Hair Care products are a unique and interesting point of reference in salon. Encouraging hair care conversation that educates and inspires retail sales.

If you’re a salon owner, stylist or curly hair enthusiast and wish to learn more about curly hair products and methods please contact Me.

Sheenas booklet pg 7


This line incorporates the science of hair and my personal experience with product and methods that work. Sheena’s Haircare is available at salon locations across Canada and recommend by stylist. Our approach to hair is care first style after, to maintain the integrity and quality of your hair. Sheena’s Hair Care offers three formulas Sheena’s Hydrate, Sheena’s Nourish and Sheena’s Strengthen. These formulas work to condition, cleanse and fortify your strands using natures best ingredients. I personally guarantee my clients satisfaction. If you are not happy with your purchase you may return it for a full refund.

The Blow Dry Set: Get quality and style in less time. A salon that understands the properties of the scalp and hair can help you get the look. We recommend using a salon that practices healthy hair management, utilizing tools and methods that maintain the integrity of your hair. Consult with your stylist to get the details on how to wash & blow dry in salon and at home. Watch a quick video tutorial on Wash & Blow dry styling.

Short & SexySoft TextureBlow Dry Set

My approach to hair is care first style after. Using hot tools with a light weight heat protectant, like eufora’s Beautifying Serum, offers style and healthy hair benefits. In the before and after image below mannequin hair gets a wash & blow dry style. We use beautifying serum and a bore bristle brush to smooth and shine the hair. We recommend Sheena’s Strengthening treatment after heat use or texture bending to fortify strands and reduce the appearance damage .

Quick tip: blow-dry hair only 92% to avoid static and fly aways. Allow hair to air dry 8% then set with a flexible hold hair spray to finish.


Above limp dull hair comes to life and maximize volume.



Above before and after. I used a twist curl set to minimize volume and accentuate curl definition.

Quick tip: After setting twist curls diffuse to dry and set. Once hair is dry you may separate individual twist curl to desired volume.

In the image below we work toward healthy looking hair with a cut that reduces split ends, adds volume and shape. I take a Sassoon classic approach to correct uneven lengths and damage.


Playing with texture


Above I create shapes with minimal product and styling tools for an effortless finish.

My Style Inspiration

Style &Cultureinspirationinspiration style inspirationmedium_hair_vidal_sassoon

CUT. COLOUR. STYLE. (below image are before and after)

salon projectbefore&after

Below adding round layers to lift and volumize. (below image before and after)


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Mens Tapered

Will2-260x400MensimagesTapered texture

The mens taper, shear over comb ~A traditional approach to the cut. A barbering technique used to gradually fade and shape both men and women’s hair. Images below feature my early work and knack for cutting mens hair.  I use the tools in my kit to customize and finish the look.

beforeMe + Mens cutafterMe + Men's taper



Final look below


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